Apple Q3 2026: Details from the conference call

Margin, cash flow, education market, manufacturing and the complete outlook in numbers: all the details from Apple's quarterly conference call.

Why Apple's services failed to meet expectations

Apple cites four reasons for the weaker services result. Among them, for the first time, are the regulatory-mandated App Store changes.

More storage providers do not mean lower prices

Tim Cook dampened hopes that additional memory suppliers would lower prices. Apple's markups are likely to remain permanent.

Higher AI limits available for an additional fee with iCloud+

Apple plans to charge for intensive use of its AI features via iCloud+ in the future. However, Tim Cook emphasizes that no finalized plan exists.

How Apple decides on price increases

Tim Cook explains the logic behind Apple's price increases – and answers the question about iPhone prices in September...

Apple News by Topic

News

News

What's happening at Apple, sorted by relevance: hardware launches, software updates across iOS, macOS, watchOS, and visionOS, new services, legal battles, strategic decisions. No live ticker, no clickbait – just the news that actually matters, carefully researched and put into context.

Rumors

Rumors

What's known about upcoming Apple products – and what isn't. Reports on future iPhones, Macs, iPads, and Apple Watches are evaluated by source quality, contextualized, and summarized. Speculation is marked as such, not sold as fact. Clearly separated: confirmed leaks and plausible guesses.

Tips & Tricks

Tips & Tricks

Guides for iPhone, iPad, Mac, and Apple Watch that have to work exactly once: when you actually need them. Step by step, no detours, verified against current iOS, macOS, and watchOS versions. From backups and data transfer to features that genuinely help in everyday use.

Reviews

Reviews

Apple accessories tested in everyday use: not based on first impressions, but over a longer period of time. MagSafe cases, chargers, headphones, apps, and more – evaluated in real-world conditions. What lasts, what annoys, what you can skip. Clear buying recommendations, no paid five-star ratings.

Insights

Insights

Context instead of daily noise: in-depth overviews of product rumors, comparisons across models and generations, profiles of the people behind Apple's decisions. For readers who want to understand why Apple does what Apple does – and the strategy shaping its next products.